• Silicone-free.
• Gently removes sebum & pollution particles from scalp and hair.
• Provides oil-control.
• Prevents risk of hair-fall due to breakage from brushing.
• 97% less hair fall due to breakage from brushing*.
• Awarded by Glamour.com "The Best Pro Shampoo for Damaged Hair" in “The Best Products For Straight Hair of 2020”.

Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur + Sérum Fortifiant vs Non-Conditioning Shampoo.